Demand Generation Playbooks for Horizontal Marketplace Brands
Liquidity, not traffic, is the real metric for horizontal marketplace growth.
Maya Alvarez
Contributing Editor
Maya Alvarez is a contributing editor at marketplace crunch covering horizontal marketplaces. Based in Nairobi, Maya has written for marketplace crunch since 2020.
1 story · Nairobi
Liquidity, not traffic, is the real metric for horizontal marketplace growth.