Brand Building for Horizontal Marketplaces at Scale
Platforms win by building buyer trust faster than sellers can establish direct relationships.
Hassan Adeyemi
Contributing Editor
Hassan Adeyemi
Hassan Adeyemi is a contributing editor at marketplace crunch covering horizontal marketplaces. Based in Cape Town, Hassan has written for marketplace crunch since 2022.
2 stories · Cape Town
Content Strategy for Horizontal Marketplace Organic Growth
Breadth kills organic authority unless your content strategy targets buyers and sellers separately.
Hassan Adeyemi