Brand Building for Horizontal Marketplaces at Scale
Horizontal marketplaces win by building trust, not product selection.
Hassan Adeyemi
Contributing Editor
Hassan Adeyemi is a contributing editor at marketplace crunch covering horizontal marketplaces. Based in Cape Town, Hassan has written for marketplace crunch since 2022.
2 stories · Cape Town
Horizontal marketplaces win by building trust, not product selection.
Solving the content paradox that makes organic growth so hard for multi-category platforms.